XPERTS HAIR SALON BECOME A BRAND WITH ORGANIC PRODUCT LINE
Article from Health & Beauty Section The Daily Herald Newspaper St.MaartenJune 2011
Xperts Hair Salonin Simpson Bay like many other salons has been using and selling hair products from trendy professional brands that normally contain sulphate, salt paraben and other harmful chemicals. With his characteristic humbleness, ownerEyup Akyurtsaid he was inspired to develop a product that is organic and that doesn’t contain these chemicals. It was his dream since long time to have his own product line. Born and raised in Turkey, Akyurt used to work in his mother country with television personalities, doing his best to change or improve their looks. Seeking a new challenge, he came to our island. He then moved to New York, but missing the warmth, he came back to St. Maarten and opened his own hair salon in 2006. At least twice a year, Eyup goes abroad to attend seminars and training about fashion, latest hair styles and new products. Thanks to his unflagging devotion of excellence, today the dream of having his own line came true. He shares his experience and knowledge with Health and Beauty.
For how long have you been working on this project?
I’ve been working on this line for over a year now. It took some time to create a product that will show my vision about what a good product line should be; a product I can put my name on and one that will give my salon greater prestige as well as be beneficial for my clients’ hair.
What is the name of your line and why?
The product line is calledAK7 EYUP AKYURT ADVANCED HAIRCARE. AK7 is our salon logo. I call it “Advanced Haircare” because only the finest quality organic ingredients are used.
How do you feel about having your own line?
Are you the only one in St. Maarten to? It feels great because it was one of my biggest dreams to create a pure, harmless and useful product. I am also proud because this line apart from its great fragrance also delivers benefits to hair. I believe Xperts Hair Salon is the only one in St Maarten that has its own product line.
Tell us about your product variety and their properties?
In total, we have 19 different products that are specific to every type of hair.
Each product has its own organic essential infusion.
For CLEANSING: Shea Butter Shampoo with Jojoba Oil and Mistletoe Fruit Extract Shea Butter Conditioner with Goldenseal Root and Vitamin E Volume Shampoo with Witch Hazel and Grape Seed Oil Volume Conditioner with Capsicum and Rose Hip Colour Protection Shampoo with Jasmine and Golden Seal Root Colour Protection Conditioner with Macadamia Oil and Red Clover Hydrating Shampoo with Hemp Seed Oil and Hyssop Leaf Hydrating Conditioner with Burdock Root and Macadamia Oil.
For TREATMENT: Leave-in Treatment with Cedarwood Bark and Macadamia Oil Argan Oil with Avocado and Jojoba Oil Silk Serum with Jasmine and Grapeseed Oil
For STYLING and FINISHING:Control with Cedarwood Bark and Cinnamon All Day Hold Texturizer with Sweet Orange and Lavender Brilliant Shine with Ylang- ylang and Benzoin Oil Define with Grapeseed Oil and Vitamin E Styling Wax made from bees wax with Meadow Foam Seed and Sweet Orange Oil Grooming Cream with Rosemary Oil and Tea Tree Oil Salt Spray with Ginger Root and Red Clover Flower Body Builder with Thyme and Grape Seed Oil
There are some exotic combinations in your products; tell us about the ingredients.
The biggest question for me was: “What ingredients should I use to benefit my clients?” That’s why the product line is organic and made of natural ingredients that I specifically chose to make the best possible, unique product. It is sulphate- free, phthalate-free, paraben- free, salt-free and is not tested on animals. It is also infused with different essential oils that are important for the hair; manufactured in Canada, so I can assure you of the quality of the products.
Which product would you recommend for a lady with dry African hair? Why?
I would recommend Shea Butter Shampoo and Conditioner plus Silk Serum. Shea Butter is highly nourishing and has amazing healing powers making dry and over-processed (relaxed) hair healthy and moisturized. Silk Serum finishes hair with luxurious shine, smoothes hair cuticles creating healthy looking hair.
What would you recommend for damaged Caucasian hair type?
Hydrating Shampoo and Conditioner, Leave-In Protector and Argan Oil. This ultra-hydrating shampoo moisturizes dry, stressed, thick or thin hair. Silk and wheat proteins rejuvenate and rebuild damaged hair. This deep hydration conditioner is extremely effective for damaged, dry, dull or chemically treated hair. Oils, vitamins, and antioxidants leave hair manageable, frizz- free and with radiant sheen.
A luxurious leave-in treatment with vitamins and proteins that give hair crystal shine, Argan Oil can regenerate damaged cells and stimulate blood circulation. The Argan Oil Treatment is an ultralight formula that restores shine, strengthens and conditions.
How have your clients reacted to your new line?
Couple months ago when I received the first testers and used them on my clients, they said they really liked the effect and the smell. They asked me to inform them when the products arrived so they could purchase them. Many people have responded positively to the organic hair products.
Where do you see your line in the future? I believe my product line will be used internationally because everybody is conscious now and going green, preferring products that are not harmful and beneficial. We have Organic Hair Colour for colour and highlights. Organic Keratin Treatment is also available.